It can be pretty gut-wrenching to watch your smartphone delete all of its contents before your eyes – cloud or no cloud. So when LeBron James tweeted Wednesday “My phone just erased everything it had in it and rebooted. One of the sickest feelings I’ve ever had in my life!!!” there was naturally some sympathy among his 12 million Twitter followers. Samsung, on the other hand, couldn’t have been pleased. After all, James is one of the brand’s highest-paid spokespeople. He has become the veritable face of the Galaxy and Galaxy Note in an ongoing television campaign that touts the four-time MVP using his smartphones to do just about everything – from capturing precious family time to sneaking up on Chris “Birdman” Andersen in the training room for surprise selfies.