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Naked Cowboy Gets Underwear Line

huffingtonpost.com

t’s a natural fit. Fruit of the Loom is launching its new boxer briefs for men with the help of Times Square favorite the Naked Cowboy.The New York City fixture – real name Robert Burck – who reached fame by strumming his guitar clad in only his underwear, cowboy boots and a cowboy hat, will help launch the new line with promotions beginning Tuesday.While he usually wears traditional white briefs, the marketing campaign will see him switch to Fruit of the Loom’s new underwear, which have tapered legs to prevent them from riding up.
The New York City fixture – real name Robert Burck – who reached fame by strum…

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