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J.Crew Launches Controversial Size Triple Zero!!

E! Online

Little size, big controversy.
The smallest clothing size is no longer double zero. J.Crew has just introduced an even more itty-bitty measurement: triple zero or extra-extra-extra small. As soon as XXXS-which is designed to fit a 23-inch waist-was announced, it was immediately met with criticism. Racked called the move “a new level of crazy” and posed the question: “What’s next, negative numbers?”
Many more fashionistas believe the new 000 size is a marking ploy; made to deceive customers into thinking they fit into smaller duds.

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